I worked as a content creator for the launch of Pa’lante Creative Workshop, a program founded by fashion designer Carmelá Osorio to help recent graduates and young creatives build their portfolios and start their own brands. I was responsible for the full creative process: conceptualization, idea development, production and editing of video and photo content.

The tone and language of the content were key. I developed a style that was informal, close and direct, with an edgy, energetic attitude and an inspiring message, speaking to the audience as peers rather than as a brand. The goal was to motivate young creatives to take the leap and to build a community around the launch of the workshop.